Your 5-Step Launch Process
Follow these proven steps to launch your subscription business successfully. Each step builds on the previous one to ensure a smooth launch.
Validate Your Offer & Audience
Test your idea with real customers before building
Tasks to Complete:
- Write your one-sentence value proposition
- Create 3 plan names with prices
- Ask 5-10 target customers for feedback
- Capture and address common objections
- Decide on plan structure (flat vs. tiered)
Pro Tips:
- Use quick calls or DMs for feedback
- Focus on pain points and benefits
- Test pricing with real customers
Create Plans in Monthly Club
Set up your subscription plans and business profile
Tasks to Complete:
- Create your business profile
- Add 1-2 starter subscription plans
- Write compelling plan descriptions
- Set clear benefits and inclusions
- Configure payment day preferences
Pro Tips:
- Start simple with 1-2 plans
- Use clear, benefit-focused copy
- Enable Balance Builder if relevant
Stripe Setup & Test Payments
Ensure payment processing works perfectly
Tasks to Complete:
- Connect your Stripe account
- Create a real £1 test product
- Subscribe yourself with a real card
- Verify payment method updates work
- Test cancellation flows
- Check emails and receipts render correctly
Pro Tips:
- Use £1 for testing - you'll get most back after fees
- Test on mobile devices
- Verify all links work properly
- Check email formatting
Warm Up Your Audience
Build anticipation with strategic content
Tasks to Complete:
- Publish 3-5 behind-the-scenes posts
- Create first-month offer content
- Answer common FAQ questions
- Include 1 image per post
- Add links back to plan pages
Pro Tips:
- Pin your best converting post
- Reshare top content on launch day
- Engage with comments and questions
Launch with Templates
Use proven templates for maximum impact
Tasks to Complete:
- Send announcement email to your list
- Post on all social media platforms
- Share with existing customers first
- Schedule posts for optimal timing
- Track first 10 signups closely
Pro Tips:
- Personalize messages for each platform
- Include clear call-to-action buttons
- Monitor and respond to questions quickly
Ready-to-Use Launch Templates
Copy these proven templates and customize them for your business. These messages have been tested and optimized for maximum conversion.
Email Announcement
Subject: We're launching memberships!
Hi [Name], I'm excited to launch our new membership program! Get [benefit] for just [price]/month with: • [Benefit 1] • [Benefit 2] • [Benefit 3] 👉 Join here: [plan link] Questions? Just reply to this email - I'd love to hear from you! Best, [Your Name]
Social Media Post
Subject: Membership Launch
🚀 We're launching memberships! After months of planning, I'm excited to offer: • [Benefit 1] • [Benefit 2] • [Benefit 3] Founding offer this month only → [plan link] Who's ready to join? Drop a comment below! 👇
WhatsApp/Text
Subject: Quick Update
Hey [Name]! Quick update - I've launched a new membership program that I think you'd love. [Brief benefit description] for just [price]/month. Check it out: [plan link] Let me know what you think!
Pre-Launch Checklist
Complete these final checks before launching to ensure everything runs smoothly. Don't skip any of these critical steps!
Post-Launch Actions
Your launch doesn't end when you hit publish. Follow these actions to maximize your success and learn from your first subscribers.
Immediate Actions (First 24 Hours)
Follow-Up Actions (First Week)
Track Your Success
Monitor these key metrics to measure your launch success and identify areas for improvement in future launches.
10
First Subscribers
80%
Response Rate
5%
Conversion Rate
7
Days to Launch