Subscription Launch Checklist: From Idea to First 10 Subscribers

Use this launch a subscription business checklist to validate your offer, create your plans, run test charges in Stripe, warm up your audience with posts, and copy the exact launch templates.

Table of contents

Validate the offer and audience

  • Write your one‑sentence value prop and 3 plan names with prices.
  • Ask 5–10 target customers for feedback (quick call or DM), capture objections.
  • Decide your initial plan structure (flat vs. tiered) and inclusions.

Create plans in Monthly Club

  • Create your business and add one or two starter plans.
  • Set plan copy: benefits, what’s included, and a clear CTA.
  • Set preferred payment day and enable balance builder if relevant.

Stripe setup and test payments

  • Connect Stripe; add a test card and run at least one test subscription.
  • Verify payment method updates and cancellation flows.
  • Confirm emails/receipts render correctly and links work on mobile.

Business posts to warm up audience

  • Publish 3–5 posts: behind‑the‑scenes, first‑month offer, FAQ answers.
  • Include 1 image per post and a link back to the plan page.
  • Pin or reshare your top converting post on launch day.

Launch email + social post templates

Email 1: Announcement — Subject: “We’re launching memberships!”

Hi [Name],
I’m excited to launch our new membership. Get [benefit] for just [price]/month.
👉 Join here: [plan link]
Questions? Reply to this email.

Social post:

We're launching memberships 🚀
• [Benefit 1]
• [Benefit 2]
Founding offer this month only → [plan link]

Next steps

  • Finalize plan copy and pricing; share with 3 friendly customers first.
  • Schedule your launch posts and emails for the same morning.
  • Track the first 10 signups, note objections, and refine plan copy.